Every podcast episode starts the same way. You sit down, press record across multiple cameras and mics, and have a genuine conversation for an hour or two.

Then the editing starts. Sync the cameras. Match the audio. Scrub through the entire recording to find the moments that matter. Cut the dead air. Pick the right angle for every line. Do it all again next week.

The conversation took two hours. The edit takes six. And most of that time isn't creative. It's sorting.