10 Tips for Creating Trending Shortform Videos in 2024

The Importance of Short-Form Videos

In recent digital marketing trends, the importance of short-form videos is rapidly rising. Research from TikTok shows that videos under 15 seconds have a 67% higher completion rate than longer videos. Additionally, Facebook data reveals that 65% of viewers who watch the first 3 seconds of a video continue watching for at least 10 seconds, and 45% watch for up to 30 seconds. These statistics highlight the power of short, impactful content.

10 Key Strategies for Effective Short-Form Video Production

1. Grab Attention with a Strong Opening

   The first 2 seconds are crucial in short-form videos. Capture the viewer's attention immediately with striking visuals or a compelling question. Consider using bold caption effects for added emphasis. If you're using Premiere Pro, plugins like Cutback can help synchronize opening dialogue with perfectly timed text effects.
   
   

2. Leverage the Latest Trends

   Videos on TikTok that use trending sounds receive 52% more views on average. Take advantage of popular challenges or music. The integrated media browser in Premiere Pro allows you to search and insert trending sounds directly, streamlining your workflow.
   
   

3. Avoid Covering the Screen

   Since short-form videos are shared across platforms like TikTok, Reels, and Shorts, ensure that important content isn’t obscured by platform-specific overlays. Premiere Pro’s Cutback plugin offers safe zone guidelines to prevent key visuals from being hidden.
   
   

4. Use Captions Effectively

   85% of Facebook videos are watched without sound. Utilize auto-captioning or eye-catching caption effects. Premiere Pro’s Cutback plugin provides a variety of subtitle effects, enabling you to create engaging text animations without needing After Effects.
   
   

5. Convey a Story in 15 Seconds

   Videos with a narrative structure can increase viewer retention by up to 40%. Convey your mini-story effectively by speeding up dialogue and removing unnecessary pauses. Use Cutback’s automatic cut-editing feature to remove silence down to a single frame and maximize your video’s tempo.
   
   

6. Create Authentic Content

   86% of consumers value brand authenticity. Show a natural side rather than over-editing. However, basic enhancements like color correction or stabilization are still necessary for quality improvement.
   
   

7. Optimize for Each Platform

   On Instagram Reels, videos with text overlays see a 26% higher engagement rate. Research each platform’s characteristics and tailor your editing style accordingly.
   
   

8. Maintain a Consistent Posting Strategy

   Brands that post 1-4 times daily on TikTok see a 70% higher follower growth rate than those that don’t. Build an efficient editing workflow to sustain regular content production.
   
   

9. Include a Clear CTA (Call-to-Action)

   A CTA at the end of your video can boost click-through rates by up to 16%. Guide viewers on what to do next. Use Premiere Pro’s text tools or Cutback’s subtitle features to create a standout CTA.
   
   

10. Utilize High-Quality Editing Tools

    Using professional editing tools like Premiere Pro allows for more polished videos. Plugins like Cutback can help by generating automatic captions, applying various text effects, and managing media efficiently, significantly reducing production time.
    
    

Conclusion

The world of short-form videos is evolving quickly. The key is to capture viewers' attention instantly and deliver a powerful message in a brief period. By following these tips, you can develop your unique style. Always stay aware of new trends and technologies, continually experimenting and improving.

Quick turnaround time is crucial in short-form video production. By using efficient tools like Premiere Pro and Cutback, you can produce high-quality content quickly, enabling more experimentation and improvement, ultimately leading to a more effective short-form video strategy.