Selects Makes Waves at Adobe MAX: Cutback's New AI Video Editor Turns Heads

When we launched Selects, we had one goal: to help video editors create smarter, faster, and more intuitively, so they can have time for more creativity.

Bringing Selects to Adobe MAX 2025 Los Angeles, we got to see just how powerful that idea really was.

From October 28-30 in Los Angeles, our small but scrappy team showed off Selects at our very first major booth. We handed out exclusive merchandise, met industry legends, demoed our video editing prep tool to hundreds of curious editors, and got immediate traction. Our favorite moment? Watching people’s eyes widen when they saw hours of raw footage multicam sync in seconds.

But more than the inflow, what we took away was validation.

Creators from all walks of life, podcasters, filmmakers, marketers, educators who make content, YouTubers, shared a common pain: the footage prep process was eating away their time and energy. The second we showed them how Selects could auto-sync multicam footage, organize footage, and turn stringouts into storytelling chapters, the conversation shifted from “What is this?” to “Where has this been all my life?”

Real Impact, Real Fast

In the days after MAX, we saw a significant spike in new Selects users (many who had never heard of Cutback before), and our team received incredible feedback from editors who said Selects had already shortened their prep workflows.

We were energized by the diverse people who stopped by our Selects booth. Everyone we spoke to was wrestling with similar pain points, and it quickly became clear that we could solve them. Showing live demos to hundreds of Adobe MAX attendees gave us invaluable insight. That immediate feedback confirmed our product direction and reminded us just how big this opportunity really is.

- Tom Kim, Co-founder and CEO of Cutback

As a team, we left Adobe MAX re-energized. More confident in our vision. And more determined than ever to keep building tools that feel like magic, not just for pros, but for creators at every level.

We can’t wait to show you what’s next.

Until then, Selects is ready when you are.

Try a 7-day free trial of Selects for free today!